Is Your Law Firm Missing Out on Untapped Revenue Growth?

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Strategy

Available values for Topic 1

Simply count the total number of values someone can possibly achieve. Include all questions from this topic into one score.

What is the impact of your firm's strategy on the day-to-day running of your firm?*

We don’t really have a strategy, just take the work we get.
We have a documented strategy, but it doesn’t really guide our day-to-day work.
Our strategy is referenced by the Partners and guides their decision-making, but other fee-earners and support staff are unaware of it.
Our firm’s strategy is crystal clear, and it drives everyone’s day-to-day work.

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What is your firm's approach to departmental goal setting?*

Departmental work is quite fluid and not tied to specific goals.
Each department sets its goals independently.
Departments know they have a role to play in the overall firm strategy, but the alignment could be stronger.
Departmental goals align very well with and support the firm’s strategy.

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Marketing

Available values for Topic 2

Simply count the total number of values someone can possibly achieve. Include all questions from this topic into one score.

How well is the marketing plan communicated across the firm?*

We don’t have a marketing plan.
We have an outline marketing plan and some marketing activity, but it’s rarely communicated or discussed.
Our marketing plan is communicated, but this could be done more regularly.
Our marketing plan is well communicated, and everyone understands how it links to business development.

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How effectively do your marketing and business development support one another?*

We don’t have a marketing plan.
We have a marketing plan, but fee earners don’t have much to do with it day-to-day.
There is some interaction between our marketing plan and business development activities, but there’s room for improvement.
There is a clear and consistent interaction between our marketing plan and business development activities.

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Involvement

Available values for Topic 3

Simply count the total number of values someone can possibly achieve. Include all questions from this topic into one score.

How clear are your fee earners on why they need to be involved in business development?*

Most fee earners don't like to get involved with BD and avoid it.
Some fee earners understand BD’s importance, but many still don’t want to engage.
Most fee earners get why BD is crucial, but a few remain unconvinced and reluctant.
All fee earners clearly understand the importance of BD and are willing to contribute.

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How well do all fee earners know what’s expected of them in terms of business development activities?*

Most fee earners don’t realise they need to contribute to BD.
Their contracts say they need to contribute to BD, but there is no formal guidance given.
Expectations are mostly clear, but there’s occasional confusion.
Expectations are crystal clear, and everyone knows exactly what their role in BD is.

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How accountable do fee earners feel for contributing to business development?*

Fee earners feel no accountability for BD, and it’s largely ignored.
There’s some accountability, but it’s not taken that seriously.
Fee earners are held accountable, but there’s room for improvement.
There’s a strong sense of accountability, and fee earners take BD seriously.

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Skills

Available values for Topic 4

Simply count the total number of values someone can possibly achieve. Include all questions from this topic into one score.

How equipped are your fee earners to identify and engage with ideal clients?*

Our fee earners are unsure who our ideal clients are or how to find them.
There’s some understanding, but many fee earners struggle to identify and engage ideal clients.
Most fee earners know our ideal clients and how to engage with them, but there’s room for improvement.
Our fee earners are fully equipped to identify and successfully engage with ideal clients.

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How confident are your fee earners in their BD skills?*

Our fee earners don’t really know what they need to do and lack confidence in BD.
Some fee earners are confident, but many still struggle with BD skills.
Most fee earners are reasonably confident, but some need further development.
Our fee earners are highly confident and skilled in all aspects of BD.

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Integration & Culture

Available values for Topic 5

Simply count the total number of values someone can possibly achieve. Include all questions from this topic into one score.

To what degree is business development part of everyday working life in your firm?*

BD feels like an extra task, it’s hard to find time for it and just a few people bring in the work.
BD is somewhat integrated, but it’s still seen as an add-on, not a core function - a limited number bringing in work.
BD is regularly discussed, with many people contributing and bringing in work.
BD is fully integrated into our firm every day — people, processes, and systems, with the majority of people bringing in work.

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How effective are your systems and processes in supporting ongoing business development efforts?*

We have no systems or processes in place to support BD.
Our systems need to be improved to effectively support BD.
We have systems in place, but they could be more effective.
Our systems and processes are highly effective in supporting continuous BD.

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How well is business development time tracked and appreciated within your firm?*

BD efforts go untracked and unappreciated, leading to frustration and a low level of BD activity.
BD time is tracked, but it’s not appreciated or rewarded.
BD time is tracked and somewhat appreciated, but it could be better.
BD time is meticulously tracked and highly appreciated, motivating further efforts.

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Segmentation

Does your firm have a business development manager?

Yes
No

Number of fee earners in your firm?*

Under 50
51-150
150-250
Over 250

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Final Details*

One final step before we email you through your PDF report which includes:

Your Firm's Score
Key Opportunities to Grow Your Firm's Revenue
Action Plan

Your personalised report will be emailed to you along with relevant tips supporting your score. View our Privacy Policy

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